Review of Purity Menthol Ice from Smokey Joes

This premium ejuice was supplied to me, Joe at Smokey Joes in Rugby, for the purpose of this review, from his range of Halo Purity ejuices that he imports directly from Halo in the USA, to his shop in Rugby and Leamington.

It is described on the SmokeyJoes website as follows;

Our Menthol ICE E-liquid refreshes naturally, offering a clean menthol taste in every drag. Menthol ICE E-liquid offers even the most seasoned e-liquid smoker a consistently pure menthol flavor.

Ejuice Specification

PG / VG Ratio : undisclosed
Nicotine Strenghts :  12mg & 18ml
Bottle Size : 15ml & 30ml
Place Of Manufacture : USA
Price : £8,00

My Vaping Set up

Atomiser : Big Dripper - VIP Vapes
Wick & Coil : Dual Coil 8w 28awg - 1.32ohm
Device : Cloupor T8 @ 20watts - HogVaping
Battery :2x Fully charged - Panasonic 18650

This ejuice came in the classic Halo Blue glass bottle, with a white child proof, and pipette top. With the Halo blue flame on the front of the label, and on the rear the juice name, strenght, safety notice and ingredients

All of the Purity juices come with a reassuring tamper proof seal, and once removed, you can then unscrew the child proof safety cap. As soon you get the cap of you release a strong aroma on clean menthol, which when inhaled, instantly opens you airways. And you start to get an impression of this ejuices strength of flavour.

On Vaping Purity Menthol Ice.

As you draw in your blast of vapor, it seems to pass over your tongue, with ease, inviting you to draw in more of the cooling vapor. As the vapor passes over your taste buds, it doesn't seem to have level of intensity unlocked, and to start with seems quite underwhelming, with just a lite mint undertone building on the tip of your tongue.

This ejuice definatly, is a vape of two halves, and as soon as the vapor, reaches the turn and you start to exhale, the full power of the Menthol Ice flavour is unlocked, and you instantly have a really satisfying mint infused menthol sensation burst into action at the back of your throat, and then rapidly move back down your tongue, cooling and cleansing as it travels.

The cooling vapor seems to travel up into your nose, even when you exhale though your month

On the next long inhale I feel impelled to continue the draw the vapor down into my lungs, completely opening up the airways, and delivering an addictive mentholated invigorating lung hit.

And exhaling out through the nose, seems to intensify the level of invigoration that the ejuice delivers.

It's one of those strong flavours that I seem to like to play with as I vape, alternating between lung and throat hits, and exhaling through the mouth and nose.


I really enjoy vaping a high quality menthol based ejuice, and this defiantly ticks all the boxes. With its ultra crisp clean flavour, that stays true through out the vape, with no real mentholated bitter aftertaste, build up on your tongue, as the infusion of fresh mint, seems to balance out the flavour.

Definatly recommend this one to all you menthol monkeys out there. You won't be disappointed, and I find myself coming back to it day after day, to cure my Vapors tongue, and to cleanse the pallett between juices. Every vapor needs a bottle of high quality Menthol based Ejuice on there shelf.

MVR Score

Flavour : 8 out of 10
Throat Hit : 8 out of 10
Vapor Production : 7 out of 10
Aroma : 7out of 10
Overall : 8 out of 10

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